Important Reports on Product Level
Reporting & Analytics
1.1 Introduction
The price comparison offers you the opportunity to view the ranking of your active product portfolio at price level. The overview is purely for information purposes and does not constitute a request for price adjustments or similar.
A comparison of your own offer price is possible at several levels:
- Comparison with other marketplace products via a ranking system
- Comparison with the CE internal price
- Comparison with external market prices (price crawling)
The price comparison is made at net level.
Important additional information
The price comparison shows all active marketplace products that have been labeled as new in the offer feed. Products labeled as refurbished (status codes 12 -14) are excluded from the analysis.
1.2 Structure & Definition
Technical Description |
Explanation |
EAN |
Unique product number used for international product labeling. |
Seller Product ID |
Sellers own unique product number. |
Title |
title / description of the product. |
Commission |
The commission percentage stored for the product at category level. |
Packaging Unit: Unit |
Stored packaging unit. |
Packaging Unit: Quantity |
Stored packaging quantity. |
Own Shipping Costs (Net) |
Stored net shipping costs of the product. |
Own Price (Net) |
Stored net price of the product. |
Price Rank |
Rank of the product measured by price. (1 = product currently with the most favorable net price) |
Number of Offers (Groups) |
Groups currently active offers on the marketplace related to this product. |
CE Competitive Price (Net) |
Net price of the product at Conrad. |
External Competitive Price (Net) |
Most favorable external net competition price found via our crawling tool. Note: Our crawling tool operates on the basis of parameters defined by us and may differ from other crawling tools. We assume no liability for the accuracy and completeness of the price information listed here. |
Date External Price |
Date on which the most favorable external net competition price was crawled. |
Relative Difference to Minimum Price |
Percentage difference to the lowest active product price on the marketplace. |
Relative Difference to Second Minimum Price |
Percentage difference to the 2nd lowest active product price on the marketplace. |
Net Share Marketplace revenue 90 days |
Percentage share of total sales of the product on the marketplace over the last 90 days. |
Order Value Rank 90 days |
The ranking in relation to the total turnover of the product on the marketplace over the last 90 days. |
Note - Competitive Price |
Note if the price is not considered competitive. (Current warning value: >= 40% compared to the lowest active product price on the marketplace) |
2. Commission Check
2.1 Introduction
The commission check shows all active marketplace products plus the categorisation in our Mirakl product catalog and the corresponding commission rate. The table provides an overview of all products and their categorisation. In addition, the commission rate is made available for additional, individual analyses.
2.2 Structure & Definition
Technical Description |
Explanation |
CE Product ID |
Conrad own unique product number. |
Seller Product ID |
Sellers own unique product number. |
Title |
title / description of the product. |
Segment ID (1st Structure Stage) |
Unique segment number in the product catalog. |
Segment |
Unique segment designation in the product catalog. |
Category ID (2nd Structure Stage) |
Unique category number in the product catalog. |
Category |
Unique category designation in the product catalog. |
Article Group ID (3rd Structure Stage) |
Unique article group number in the product catalog. |
Article Group |
Unique article group designation in the product catalog. |
Commission |
For the product, the commission percentage stored in the product catalog. |
2. Commission Check
3.1 Filter
The period filters do not apply to these analysis variants. The data displayed is always the latest possible status. (previous day)
3.2 Download
You can download the corresponding results by clicking on the three dots in the top right-hand corner of a chart. It is possible to export the data completely as a CSV version. The export as an Excel version is currently limited to 50,000 lines.
