We recommend you update product master data no more than once every day. This is perfectly okay. Moreover, maybe consider only updating products whose information has changed instead of uploading a full data set.
Many of our sellers do this at night or over the weekend which minimises system load and upload queues. This also helps provide customers with a positive shopping experience since it reduces waiting times and brings down bandwidth costs.
Follow the usual procedures and opt for automated uploads per FTP Upload, API . Alternatively, do a manual upload by logging in to your shop account and selecting under Catalog the button import products.
Uploading the data results in the relevant product information being automatically overwritten. This also means that uploading empty fields will delete their current content.
Be aware:
This only affects product updates.
The Offers (offer uploads) continue to be updated whenever there is a change. So you ensure that stocks, delivery times and prices are up to date.