e-Procurement (OCI)

Market Expansion

(*Conrad customers link to product catalogue via an Open Catalog Interface, OCI)

By providing a direct digital interface, we at Conrad help you simplify complex procurement scenarios. In so doing, we give you access to an audience consisting of medium-sized businesses, well-known corporations and public services. Means you are able to cater for customers who forming a one-to-one business relationship with tends to be notoriously difficult or outright impossible (with 3000 active interfaces in Germany alone in 2023).  

This “sales channel” is entirely different from our marketplace, both in terms of what customers expect from you and in the way it works.

This is why we’ve compiled information about the requirements and some of the main steps involved in the process. If you’ve any questions before or after you’ve set up the interface, our specialist teams will be glad to answer them.  

Requirements

If you want to become one of our marketplace sellers, you need to demonstrate high standards when it comes to order fulfilment and the products you supply. It will be our Business Development and Partner Success Management teams who will recommend you to the Supplier Management section responsible for your product category.

As for your products, you need to ensure maximum availability, strict adherence to delivery schedules, excellent sales terms and conditions, free shipment and overall compliance with Conrad policies.

Offer Data Feeds

This is preferably done via FTP or API or at least by regular manual data upload to ensure that the quantity and gross purchase price are as up-to-date as possible.

Means you do not need to upload product data separately.

OCI offer data feeds need to include the following attributes:

  • Offer SKU: Add OCI-[+SKU] to existing offer SKU
  • Shipping class: CSV files: “oci” / Excel -file: “OCI Sortiment”
  • Purchase price as gross price incl. shipping costs (No shipping costs will be charged to customers; include shipping costs in your price)Set import mode to "Normal" (not to "Delete" or "Update")

Terminology/Acronyms Explained 

What is e-procurement?

Efficient purchasing. Efficient business. Enabled by e-procurement.

E-procurement automates time-consuming approval procedure and digitises information exchange. 

More information available here.

What does EDI mean?

EDI stands for Electronic Data Interchange. EDI computer-to-computer exchange of business documents, such as order forms and invoices, in a standard electronic format between business partners, making paper documents obsolete.

(Source: IBM)

Was does OCI stand for?

OCI stands for Open Catalog Interface. We at Conrad offer an OCI to key account holders. The OCI gives you access to another type of shop / marketplace that allows you to list your products.

More information available here.

What is FDS?

Flash Drop Shipment

What is Conrad One Source?

One process. One address. Maximum efficiency.

This makes the procurement process significantly easier. Just like on Conrad Marketplace, this means safe trading and payment guaranteed by Conrad.

More information available here.

E-Procurement Wiki » Everything You Need to Know about E-procurement

 

FAQs

How does Conrad earn money?

In a way similar to our marketplace, involving dynamic calculations and commission.

What happens if a customer wants to buy more than I stock?

Send an email to ekinfo.strecke@conrad.de quoting the order reference in the subject line. Our team will then place the difference on backorder. You deliver when the products become available again.

Can I process an “OCI” order (e.g. cancel it, or parts of it)?

No. Means only offer products you’ve got in stock, or products you know you will able to supply no matter what.

Why does the web-based EDI gateway come with functions/information I can’t use?

The web-based EDI gateway is first and foremost a supplier gateway. If you do not have a fully-automated EDI interface, this is basically an alternative way of viewing, confirming and transferring tacking numbers of orders. 

This is also the reason why offer data files are uploaded via Mirakl.

How can I find out whether the EDI interface actually works before it goes operational?

The Supplier Management team who develops the interface will get in touch with you regarding the necessary tests prior to implementation.

Do I have to accept item returns (e.g. Conrad B2B accepts non-DOA/non-RMA returns simply based on the fact the customer doesn’t like the purchased items)?

You don’t have to. Just like on our marketplace the decision is yours. However, in terms of building a rapport, maybe assess these requests on a case-by-case basis and, if necessary, get in touch with our team, to find a practical solution. To do this, send an email to ekinfo.strecke@conrad.de.

How can I become an “OCI seller”?

If your KPI-based performance meets our requirements you’ll get OCI seller status without having to do anything.   

What do you charge for giving me “access”?

We don’t charge you for setting up the connection. There are no monthly flat fees either.

The only expenditure at your end are the development and admin costs.

Who is my contractual partner?

Your contractual partner is Conrad. You therefore also invoice Conrad for your purchase price. You deliver the goods directly to the respective end customer of Conrad.

What are my EDI options?

Web-based EDI: a gateway aimed at those who cannot use a fully automated EDI setup (Video)

Fully-automated EDI: EDI interface that includes all the procedures further down the line, such as order logging, order confirmation, shipping notification and invoice generation.

General requirements (mandatory)

  • Provide relevant delivery note information, such as the customer order reference and any other details, if applicable. There are four entire lines available for information relevant to both the customer and the parcel delivery service.

  • No personalised delivery notes. No company logos, taglines etc. The only thing you need to display are the address the order ships from, to enable item returns. Your invoice will be paid by Conrad. The order recipient is a Conrad customer.

  • Priority processing of orders. Just like when using the Fast Line at an airport check-in, OCI orders must be undergo priority processing.

In the event of non-compliance, our Business Sales team reserves the right to remove the respective seller from one or all of our catalogues available to customers.

Your contacts at Conrad

OCI-based business does not form a part of our marketplace operations. 

Background: For legal reasons, our Partner Success Management (PSM) team cannot access the system, hence, is unable to view product offers, orders and transactions that fall into the OCI category.

This is why we’ve got dedicated advisers outside our Marketplace and PSM section: 

If you contact us, feel free to CC your PSM contact in your email.