Product Listing Guidelines

Legal & Compliance

Some products require legal information to be displayed in a certain way next to the item.

To prevent violating regulations issued by a variety of legal bodies, we’ve compiled all relevant details you need to observe when it comes to these rules. Everyone selling on the Conrad Sourcing Platform needs to comply with the law. If you don’t, you will face sanctions which may include your seller account being suspended.

List of compulsory product details

  • Energy efficiency ratings
  • Unit price
  • Consumer award labels
  • Extended warranties
  • User guidelines and warning labels
  • Registered trademarks
  • Using the term “leather” in advertising
  • Textiles
  • Food labelling regulations
  • Misleading advertising

Energy efficiency class (EEC)

Energy efficient classes (EECs) rate products based on power consumption (electricity and other energy forms) and other performance characteristics. They enable the comparison of a product tosimilar products by other brands. Besides stating the EEC of a product, you also need to display an energy efficiency (EE) label that conforms to the respective EU regulations, and an EE product information sheet. 

Currently, there are two types of products, namely those that need to comply with the new EU regulations (who use the new EE label design comprising EE arrows and A-to-G scales), and those that conform with the old regulations.

New EU regulations

Among other appliances, these product categories include TV sets, PC monitors, washing machines and lighting fixtures. Each product needs to be registered on the EU EPREL database. 

These products need to display the new A-to-G scale EE label. You also need to provide an EE product information sheet (energy fiche) in the form of a PDF.

1) A to G is now the only scale applied to EE-compliant products.
  • The list of available EEC values now only contains A (A - G), B (A - G), etc
  • ATT.LOV.Energy.Efficiency.Class (2021 Energy Efficiency Class)
  • The new EE arrows are automatically inserted after you specified the EEC of a product.
2) New EE label design
  • Each product with EEC compliance needs to display the latest verision of the label
  • Product.ImageEnergyEfficiencyLabelURL_MP (Energy Efficiency Label URL)

3) Besides the relevant EE label, manufacturers need to provide an EE product information sheet

Old regulations

Apply to product categories such as air conditioners, cookers/stoves, kitchen hoods etc.

These products need to display the old EE label. You also need to provide a product information sheet that complies with these regulations and displays the stipulated details. Moreover, you might need to provide additional technical specs, to enable generating a digital product data sheet.

Unit price

Law requires that retailers selling to end consumers also display the unit price (i.e. the cost of the product by an appropriate unit of measurement) next to the retail price, so that consumers are able to compare the costs of different products, regardless of their respective package sizes.

If, in terms of common understanding, the use of weight, volume, length or area makes sense, unit prices need to be displayed.

Selling and promoting any goods measured by weight, volume, lengths or area must include the unit price information in a clear and easily readable manner. Discounts for individual products (however, not the product’s usual retail price) are exempt from unit pricing. VAT and other price components must be included.

The unit of measure that both unit price and retail price are based on needs to be chosen in line with common understanding, using the references weight, volume, length or area.

Consumer award labels

Award badges and consumer association product reviews may only be used for marketing purposes during the two years that follow the award ceremony/publication date, respectively. This also applies to displaying badges and referring to product reviews in printed media promotions. Please make sure to reference the relevant source in a clear and easily readable manner (e.g. Issue #26, 2016, or

Extended warranties

Pages showing products that come with an extended warranty and additional product services, and are advertised as such, need to make the relevant warranty terms and conditions available to customers in the form of a PDF. This PDF needs to comply with both §479 of the German Civil Code and §17 of EU Directive 2019/771.

Valid warranties must comply with below requirements.

  • Warranties need to be phrased in a way that is easy to understand.
  • Warranties need to refer to consumers’ statutory rights. They must explicitly state that exerting these rights doesn't incur costs, and that the warranty does not affect these rights.
  • Warranties must include name and address of the warranty provider.
  • Warranties need to contain the full set of terms and conditions, including all relevant details of how to make a claim.
  • Warranties need to state what product they cover.
  • Warranties need to contain the warranty term and the country or region the warranty is limited to.

Statutory consumer rights vs extended warranties

Manufacturers’ extended warranties and your statutory rights as a consumer (aka 24-month statutory guarantee) are two completely different things. Extended warranties are provided voluntarily, unlike 24-month guarantees (or 12-months guarantees, in the case of pre-owned products). Moreover, extended warranties are basically a type of additional product service that won’t affect, or replace, a consumer’s statutory rights.

Statutory consumer rights

Consumers buying a product have certain statutory rights, imposing liability on manufacturers and retailers. Customers can exercise these rights in the case of product faults where the damage has not been caused by the consumer. If a product malfunctions within 12 months after the purchase, law considers the item as having been faulty at the time it was sold, and holding the manufacturer/retailer responsible, unless the retailer/manufacturer is able to prove that the damage is a result of inappropriate use by the customer.

However, in the event of a product malfunctioning during the remaining 12 months, it’s the consumer who needs to prove that the item was already faulty at the time of purchase. Example: if the LC display of a voltage tester you bought at Conrad stops working after two months, we replace the faulty tester with a new one.

Extended warranty

Extended warranties are optional additional product services provided by manufacturers and/or retailers. They won’t affect, or replace, a consumer’s statutory rights

Example: A product comes with both the statutory 24-month guarantee and a voluntary 2-year manufacturers’ warranty. In the event of the product malfunctioning after 15 months, buyers will still be covered by the extended warranty, means they do not need to prove that the product was already faulty at the time of the purchase as they would have to when exercising their statutory rights.

User guidelines/warning labels

Law requires the mandatory display of user guidelines and/or warning labels next to certain types of products.


Standard label, reading “Handle biocides with care. Read product label and product information before use.”

Products with built-in lasers
Warning label content depends on laser class/wattage

e.g. standard label, reading “Not suitable for children under the age of 3. Choking hazard.”

“Your right to cancel does not apply to software that has been unsealed. For details, see our T&Cs at”

Hazardous material (Hazmat)

The Classification, Labelling and Packaging (CLP) Regulation (1272/2008 EC) governs the way hazardous materials need to be prepared for sale and shipping.

There are three types of labels:

  1. Precautionary statements (e.g. “Danger!”, “Caution!”)
  2. Hazard pictograms
  3. GHS labels, H and P statements
  • A separate product safety data sheet must be provided for each hazardous substance.
  • Product labels and safety data sheets need to be provided in the language of the country the product is sold in.
  • Product labels need to match the information provided in the Product Labelling section of the safety data sheet.

Registered trademarks

The use of certain trademarked terms requires a footnote (indicated by an asterisk at the term) being placed at the edge of the page or next to the product.


“HDMI® is a registered trademark of HDMI Licensing, LLC.”

“Bluetooth® is a registered trademark of Bluetooth SIG Inc.”

“Teflon® is a registered trademark of DuPont.”

Using registered trademarks that have become generic terms in product information content and advertising copy is not permissible (unless they are products manufactured by the brand name owner, or products manufactured under licence).


“Velcro straps”
Correct: “Hook-and-loop straps”

“Band Aid”
Correct “Adhesive bandage”

Correct: “Personal organizer”

Using the term “leather” in advertising

You can only refer to material as leather, or genuine leather, or use a term that, in common understanding, clearly describes a specific type of leather (nappa, nubuk, saffian etc) if the material used in the product has been obtained from the tanning, or chemical treatment, of split or unsplit animal skins and hides.

If you use the term “leather”, make sure you use the appropriate terminology.

The use of below terms constitutes anti-competitive practice and is, therefore, NOT permitted.

  • Textile leather
  • Vegan leather
  • Alcantara
  • Faux leather, leatherette
  • PU leather, pleather
  • Plastic leather
  • Leather fabric
  • Imitation leather
  • Eco leather
  • Soft leather


For some products, such as work wear, footwear, and gloves, you need to provide the individual materials (in percentages) the product is made of.

Food labelling regulations

When it comes to distance selling of pre-packaged food (e.g. Conrad Energy Drinks), law requires making a set of food-related information available to consumers prior to the sale of the product.


  • Name of the food
  • List of ingredients
  • Allergy information
  • Quantities or classification of specific ingredients
  • Food net amount
  • Storage guidelines
  • Consumption guidelines
  • Country of origin, or food production site
  • User manual

What details you need to provide is governed by both the food labelling regulations and EU law as a whole. All information must be given in the language of the country the product is sold in, which also applies to any text displayed on the packaging. Moreover, when selling abroad, you need to comply with any country-specific regulations (if applicable).

Misleading advertising

Advertising copy must not be written in a way that leads readers to believe they are getting something special when, in fact, the seller merely complies with the legal requirements. This is governed by the EU Directive 2005/29/EC (and its country-specific implementations) concerning unfair B2C commercial practices across the EEA. Infringement of this law may result in sanctions.



The product information explicitly states that the product comes with a CE label. However, the CE badge is actually a prerequisite for the product to become sellable across Europe.

More topics