This section outlines the requirements you need to follow when requesting the creation of master data for a new product brand. Moreover, to make things clearer, we explain the content-related and procedural context, and how non-compliance with these guidelines might impact customers and business partners.

It is particularly important that you pay attention to the spelling when mapping the brands, as these can be similar in some cases and this can lead to your brands being incorrectly assigned to the Conrad brand list. E.g:

• Tigergrip
  
• Tiger-Vac
  
• Tiger-Lifting
  
• Tiger
  
• eTiger
  
• Tiger Motor
  
• Tiger Electronics

For example, a brand spelling in your PIM system for Tiger Electronics = Tiger could result in an assignment to the Tiger brand at Conrad, although they are different manufacturers.